‘Find the edge’

Antonio Neves encouraged attendees to “find the edge”—the heart-racing energy that occurs when you’re taking risks and embracing new challenges rather than settling for business as usual.

“When was the last time you had that feeling? It shows you’re pushing yourself,” Neves says. “That’s where growth, development, and resilience come from.”

He called on marketing and business development leaders to act on their ideas.

“Some of our best ideas are gathering dust in a notebook and in our computer files,” Neves says. “Encourage your staff to do the same. When they win, we win.”