As credit unions work to assist members through the challenges of the coronavirus pandemic, a focus on member financial well-being has come to the forefront. For CUNA and the National Credit Union Foundation, advancing the concept of financial well-being isn’t a new initiative, but it’s one that has taken on increasing importance in recent days.

On this episode of the CUNA News Podcast, CUNA President/CEO Jim Nussle and Foundation Executive Director Gigi Hyland explain the meaning of financial well-being and why it’s a key idea for credit unions to understand and consider. They also discuss how credit unions are working toward member financial well-being during the pandemic and what credit unions can do to share their stories with members, communities, and lawmakers.

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Spotify, Google Play, and Stitcher Radio.

In this episode:

1:22: How CUNA and the Foundation came to prioritize financial well-being

4:36: The difference between financial literacy and financial well-being

8:00: How the pandemic highlighted what members need most

12:04: Examples of credit union responses to the pandemic

16:28: Where to start with action and messaging

21:47: Metrics for gauging member financial well-being

26:23: Communicating success stories to members and lawmakers