Create a culture where team members feel they belong, their opinions and contributions matter, and that they’re safe, and you’ll have engaged employees.
“As a former athlete, I’m always looking for the competitive advantage--what’s going to give me that edge over the competition,” says Kevin Martin, senior vice president, organizational performance and strategic planning, at $21.6 billion asset SchoolsFirst Federal Credit Union in Santa Ana, Calif. “Engagement creates a strategic advantage for credit unions.”
Employees who are engaged work harder, deliver better member service, and stay at their jobs longer, says Martin, who spoke at the CUNA Strategic Planning Virtual Roundtable.
Combined with diversity, equity, and inclusion (DEI) efforts, organizations with an engaged workforce will also see improved product innovation, better decision making, and enhanced strategic execution.
“It takes an engaged team to get an engaged membership,” Martin says.
He offers five steps to build an inclusive culture: