CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » PODCAST: Build member engagement with cards
Podcast Sponsored Content

PODCAST: Build member engagement with cards

Engaging members with payments allows credit unions to be top of wallet.

October 29, 2020
Bill Merrick
No Comments
Nicole Machado

The coronavirus (COVID-19) pandemic has accelerated both the move from cash to cards, and the use of advanced card technology including contactless cards, central issuance, and instant issuance.

But it hasn’t changed the need for credit unions to be top of wallet with their cards. The best way to achieve that goal is by building member engagement, according to Nicole Machado, executive director, product strategy card services, for Harland Clarke.

In this episode of the CUNA News Podcast, sponsored by Harland Clarke, Machado explains how to build a best-in-class engagement strategy through payments, how to become top of wallet, new developments in the card arena, payment trends accelerated by COVID-19, and more.

 

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode

2:12: New card developments

3:16: How to improve member engagement via cards

4:19: A successful member engagement program

5:10: How to be top of wallet

7:00: The pandemic’s effect on members’ card use

8:15: Implementing contactless cards and instant issuance

10:18: Accelerated payments trends

13:02: 3 steps to a successful card program

KEYWORDS payments podcast

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • Reps introduce bipartisan Credit Union Board Modernization Act

  • What workers want

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us