Credit unions that have increased membership via outreach to Hispanic and Latinx communities also improved their business performance, a recent CUNA study found. This CUNA study will be reviewed in detail during a Nov. 12 webinar available free to CUNA members.

Specifically, CUNA conducted an evaluation of the effect of credit unions’ participation in Coopera Consulting’s Hispanic Outreach Program and Inclusiv’s “Juntos Avanzamos” (“Together we advance”) designation.

Samira Salem, CUNA vice president of diversity, equity, and inclusion, will share the research findings and moderate a discussion with Pablo DeFilippi, senior vice president of membership and network engagement for Inclusiv, and Víctor Miguel Corro, CEO of Coopera Consulting on what the findings mean for credit unions and how credit unions can take advantage of the opportunity.

In addition, Damian Alarcon, Community Relations Director at Travis Credit union will share what the Juntos Avanzamos designation has meant for his credit union.