Text messaging offers flexibility and convenience for both credit unions that use it and people who receive the messages.
It also is a tool credit unions can use to build relationships and gain member loyalty.
“It allows the member to feel like their credit union is really their friend,” says Jeff Moss, senior director of financial institutions at Podium, a customer messaging platform. “It’s part of the communication style the credit union uses for every type of relationship they have. And it’s quick, easy, and convenient.”
Not only does text messaging give credit unions a pathway to establishing relationships with members, it’s also an effective tool for communication.
Studies have shown that the read-through rate of text messages is 98% compared to 10% to 12% for emails, Moss says.
In this episode of the CUNA News Podcast, sponsored by Podium, Moss discusses how text messaging can create member loyalty, why and how credit unions use text messaging to communicate with members via text, challenges associated with establishing a text messaging program, and more.
Credit Union Magazine’s Spring 2023 issue features the 2023 Credit Union Heroes and examines CUNA-League advocacy priorities, board leadership, the impact of financial well-being efforts, fee-related compliance issues, predictions for the year ahead, and more.
