Consumers rate-shop. That will never change. Whether your rates are middle of the road or the best in town, you need to prove to new and existing members that you are the obvious choice for their next deposit or loan. This is particularly true in our new economy, where decisions are made online long before consumers even talk with a member service rep.
You can’t just post your rate and say it’s great. Proof requires that you justify your value.
But how can you compare if you don’t offer the best rates? Datatrac’s whitepaper Driving Deposit and Loan Growth in a Digital Economy provides an in-depth review with live examples and case studies of how to quantify your competitive advantages. The whitepaper includes five key suggestions for credit unions to consider:
Datatrac and CUNA have partnered to show members how much credit unions can help them save. Datatrac’s whitepaper provides five case studies of proof-based campaigns, all resulting in triple-digit returns on investment. Datatrac’s Member Benefit Marketing Toolkit can quantify your proof to help you attract new members and grow your deposit and loan portfolios. The toolkit includes:
KEN WANEK is the founder and CEO of Datatrac.