Marketers who had adopted an agile marketing mindset before the coronavirus (COVID-19) pandemic were quickly able to pivot their plans without major disruptions when the pandemic began.
“We don’t write big marketing plans,” says Jim Ewel, author of “The 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.” “We write one- or two-page plans—I call them ‘napkin plans.’ They’re revised frequently. They’re tested against the market frequently. We get a lot of feedback on them and they constantly evolve and change.”
In this episode, Ewel, who will speak at the CUNA Agile Marketing eSchool in February, talks about what agile marketing is, the benefits it presents, how to switch to an agile mindset, and more.
In this episode:
1:07: What is agile marketing?
2:09: Working with “napkin plans”
5:23: Customer-focused collaboration over silos
6:58: The benefits of agile marketing
10:19: “Implement agile in an agile fashion”
18:48: A process and a mindset