CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Credit Union Magazine
    • Buyers' Guide
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » PODCAST: The benefits of agile marketing
Marketing Podcast

PODCAST: The benefits of agile marketing

Be flexible, think small, and collaborate on campaigns, says Jim Ewel.

January 28, 2021
Jennifer Plager
No Comments
Jim Ewel

Marketers who had adopted an agile marketing mindset before the coronavirus (COVID-19) pandemic were quickly able to pivot their plans without major disruptions when the pandemic began.

“We don’t write big marketing plans,” says Jim Ewel, author of “The 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.” “We write one- or two-page plans—I call them ‘napkin plans.’ They’re revised frequently. They’re tested against the market frequently. We get a lot of feedback on them and they constantly evolve and change.”

In this episode, Ewel, who will speak at the CUNA Agile Marketing eSchool in February, talks about what agile marketing is, the benefits it presents, how to switch to an agile mindset, and more.

 

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

1:07: What is agile marketing?

2:09: Working with “napkin plans”

5:23: Customer-focused collaboration over silos

6:58: The benefits of agile marketing

10:19: “Implement agile in an agile fashion”

18:48: A process and a mindset

KEYWORDS podcast

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Summer 2023

Summer 2023

Credit Union Magazine’s Summer 2023 issue highlights the lending outlook for the rest of the year, how credit unions leverage fintech companies to boost digital lending, the power of lending partnerships, common Bank Secrecy Act violations, and the shift board members must make when becoming chair.
Digital Edition •  Subscribe

Trending

  • Regulators issue AVM proposal, WH addresses appraisal bias efforts

  • CUNA urges Congress to oppose interchange legislation

  • Nine League executives participate in mentorship program

Tweets by CUNA_News

Polls

Do you think ChatGPT will become useful for credit unions?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us