The events of 2020 have affected consumer behavior in many ways, and the payments landscape is no exception. The coronavirus (COVID-19) pandemic has driven significant changes in consumer payment preferences.
Through its 2020 Eye on Payments study, PSCU set out to gauge those payment preferences among credit union members and customers of other financial institutions and explore how they have shifted over the past year.
This episode of the CUNA News Podcast features Tom Pierce, senior vice president and chief marketing officer at PSCU, and Norm Patrick, vice president of Advisors Plus Consulting at PSCU.
Pierce and Patrick discuss key findings from the study and share takeaways that credit unions can use to better serve their members and optimize their product and service offerings.
PSCU is a CUNA Associate Business Member at the premier level.
You can listen to the CUNA News Podcast in Apple's iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.
In this episode:
1:59: Behind the research
3:32: An overview of findings
7:42: The pandemic's effects
9:57: Generational differences
12:02: What drives debit card use
12:41: Key takeaways to leverage