CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » CU Awareness announces Coopera as strategic partner to expand campaign
CU System

CU Awareness announces Coopera as strategic partner to expand campaign

March 5, 2021
Leticia

Coopera, a CUNA Exclusive Alliance Partner, was chosen as the newest partner of Credit Union Awareness LLC and the Open Your Eyes to a Credit Union® campaign. This strategic collaboration with Coopera helps expand the Open Your Eyes campaign to one of the largest, fastest-growing, youngest and most underserved communities in the US – Latinx. Coopera is the only emerging-markets company in the credit union industry with an exclusive focus on the Hispanic member.

“Our partnership with Coopera will not only expand how credit unions utilize the customizable Open Your Eyes campaign marketing assets but extend their individual opportunities to serve more members across a diverse and growing community. Coopera will help enrich the paid digital campaign strategy to better reach and increase credit union consumer consideration among Spanish speaking audiences. This is the perfect next step in the campaign’s evolution and growth.”

DEI is now an essential conversation about being relevant for any industry. This collaboration is an example of all the ways in which the credit union space is building tools so that it’s a space where diversity leads to inclusion and belonging. This partnership provides tools so that credit unions find new ways to communicate and resonate culturally in underrepresented communities, which usually are financially underserved.

“I have been truly fortunate to devote 25 years of my professional life to support, believe and be a witness to all the extraordinary feats that our cooperative business model allows us to do.” said Victor Miguel Corro, CEO of Coopera and first Chair of the CU DEI Collective. “Though US credit unions have made great strides in providing access to financial services to more than 120 million people, as a movement, we have work to do to reflect the growing diversity of people in our country. I am interested in calling people in to build a US credit union space that supports the notion that all are welcome, and all belong, and everyone needs to be included. Our mission will not be fulfilled until we find a way to provide financial services to all. Relentlessly.”

This partnership helps to further the Credit Union Awareness mission to expand the Open Your Eyes to a Credit Union campaign® in an effort to increase credit union awareness and consideration in the minds of all consumers. Coopera’s work increases membership, grows revenue, and boosts loan volume for their clients by providing culturally relevant financial products and services designed specifically for the needs of Latinx consumers. Since its inception more than 10 years ago, Coopera has helped reach and serve more than 1 million Latinx consumers.

KEYWORDS awareness
Credit Union Magazine - Spring 2021

Spring 2021

Credit Union Magazine’s Spring 2021 edition features CUNA's 2021 advocacy agenda, strategic planning guidance, and labor market insights.
Digital Edition •  Subscribe

Trending

  • 4 tips for #CURockStars nominations

  • House passes CUNA-backed SAFE Banking Act in bipartisan vote

  • 48 credit union leaders graduate from Foundation’s virtual DE Program

Tweets by CUNA_News

Polls

How have vaccination efforts affected your remote work policy?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors