Payrailz strives to give consumers a digital member experience that allows the credit union to handle routine tasks without the consumer having to do anything.
“Smart makes the difference,” says Mickey Goldwasser, vice president of marketing and chief of staff at Payrailz. “That’s using technology not for technology’s sake, but because it serves the purpose of solving a challenge. And the challenge is innovation.”
During a conversation with CUNA News, Goldwasser talks about technology that provides a “wow” digital experience, the “do it for me” concept, and ways Payrailz sets itself apart.
The Winter 2023 issue of Credit Union Magazine explores award-winning marketing, board training on a budget, developments in instant payments, service to small businesses, and NCUA’s final rule on member expulsion.
