The “Savings Tracker” program offered by 1st MidAmerica Credit Union in Bethalto, Ill., tracks—and shares—how much money members save by using the credit union’s services.
A side benefit: It engages staff in finding the best deal for members, says Alan Meyer, president/CEO of the $826 million asset credit union.
The effort is part of the credit union’s focus on improving members’ financial well-being. Meyer discussed Savings Tracker during the 20201 CUNA Governmental Affairs Conference.
Credit Union Magazine’s Fall 2022 issue highlights credit unions’ role in cryptocurrency, the state of digital assets, cannabis banking compliance, the human side of technology implementation, and involving the board in financial discussions.
