The “Savings Tracker” program offered by 1st MidAmerica Credit Union in Bethalto, Ill., tracks—and shares—how much money members save by using the credit union’s services.
A side benefit: It engages staff in finding the best deal for members, says Alan Meyer, president/CEO of the $826 million asset credit union.
The effort is part of the credit union’s focus on improving members’ financial well-being. Meyer discussed Savings Tracker during the 20201 CUNA Governmental Affairs Conference.
Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
