The “Savings Tracker” program offered by 1st MidAmerica Credit Union in Bethalto, Ill., tracks—and shares—how much money members save by using the credit union’s services.
A side benefit: It engages staff in finding the best deal for members, says Alan Meyer, president/CEO of the $826 million asset credit union.
The effort is part of the credit union’s focus on improving members’ financial well-being. Meyer discussed Savings Tracker during the 20201 CUNA Governmental Affairs Conference.
Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.
