“During this unique eSchool, credit union leaders will have the opportunity to ‘go on a scavenger hunt’ on two separate occasions to experience service from either a company of their choice in their local area or visiting a business virtually online, to learn their service culture and practices first-hand,” said Jayne Hitman, national relationship manager at CUNA and speaker at the eSchool. “They’ll compare notes and observations in interactive discussions with their peers, and they’ll come up with best practices that they can take back to their credit union.”
Attendees will also learn to:
Define what is meant by a world-class service culture
Understand the importance of breaking down barriers to service for staff
Instantly recognize both effective and ineffective service
This eSchool is beneficial for senior management of operations and their team members interested in providing exemplary service to members at their credit union. It is also beneficial for those whose “customers” are internal credit union employees like IT and marketing teams. CEOs, board members and other leaders are also important to help implement new service and experience standards.
Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
