Credit union leaders who want to build a competitive advantage in service can learn how by attending CUNA World-Class Service Leadership eSchool in September.

“During this unique eSchool, credit union leaders will have the opportunity to ‘go on a scavenger hunt’ on two separate occasions to experience service from either a company of their choice in their local area or visiting a business virtually online, to learn their service culture and practices first-hand,” said Jayne Hitman, national relationship manager at CUNA and speaker at the eSchool. “They’ll compare notes and observations in interactive discussions with their peers, and they’ll come up with best practices that they can take back to their credit union.”

Attendees will also learn to:

• Define what is meant by a world-class service culture
• Understand the importance of breaking down barriers to service for staff
• Instantly recognize both effective and ineffective service

This eSchool is beneficial for senior management of operations and their team members interested in providing exemplary service to members at their credit union. It is also beneficial for those whose “customers” are internal credit union employees like IT and marketing teams. CEOs, board members and other leaders are also important to help implement new service and experience standards.