The 2021 CUNA Marketing & Business Development Council Virtual Conference featured a bit of “BoomChickaPop,” a bevy of business development and marketing insights, and a call to go “all in.”
Keynoter Angie Bastian kicked off the event by sharing the incredible rise of her barrier-breaking popcorn company, Angie’s BoomChickaPop. Breakout sessions highlighted the role of artificial intelligence in marketing, new directions for business development, chief concerns for marketers, and more.
Here are some highlights.
About 72% of U.S. households have at least one streaming service, says Faye Trapani, head of self-service platform sales for The Walt Disney Company.
The poker chip is a visual representation of going “all in,” says speaker Gian Paul Gonzalez. “Going ‘all in’ is a lifestyle; a difference we want to make. It’s part of who we are.”
Consumer engagement around your brand is the best measure of success, according to a panel of spirits producers moderated by Tansley Stearns, Canvas Credit Union.
Angie Bastian explains the genesis of her barrier-breaking popcorn company, BoomChickaPop.
Author, podcaster, and speaker Antonio Neves emceed the event.
Artificial intelligence is a powerful tool for leveraging data, says Hilary Reed, EmpowerFi.
The pandemic is creating a greater focus on financial education, digital engagement, and community impact, according to panelists during a Business Development Exchange.
Red Cross' Morgan Beach explains "Missing Maps" during the “Map-E-Hour” giveback event. Through this project, Red Cross uses satellite imagery to aid disaster responders.
If credit unions do what’s right, they’ll likely achieve their financial goals, says Steven Bugg, president/CEO of Great Lakes Credit Union.
Tuesday wrapped up with a dueling piano experience featuring The Flying Ivories.
►Visit CUNA News for more conference coverage and view event highlights on Twitter via the #MBDVirtual and #MBDCouncil hashtags. Learn more about the CUNA Marketing & Business Development Council, a member-led professional society for credit union executives, at cunacouncils.org.