CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact

News

Home » Tiffany Niederwerfer promoted to Vice President of Marketing for CUNA
CU System

Tiffany Niederwerfer promoted to Vice President of Marketing for CUNA

April 6, 2021
TN

CUNA announced Tuesday that Tiffany Niederwerfer has been promoted to Vice President of Marketing, effective immediately. In her new role, Niederwerfer will be responsible for all activities related to CUNA’s brand identity and will oversee the execution of the organization’s marketing strategy.

“Since joining the organization three years ago, Tiffany has brought a wealth of industry knowledge and credit union experience that has been an integral part of our success,” said CUNA Chief Engagement Officer Greg Michlig. “She has done a great job strengthening our marketing efforts in a way that responds to the evolving marketplace and I am excited by the leadership she will bring to our team.”

Niederwerfer most recently served as the Association Marketing and Brand Director at CUNA, where she led the development and implementation of the association’s marketing plans and strategies to support its members. Under Niederwerfer’s leadership, the marketing team refreshed the CUNA brand to effectively articulate the credit union value proposition to key stakeholders, policymakers, and government leaders.

“Our members trust CUNA to advocate on behalf of their needs and provide the best training and tools to help fulfill their mission,” said Niederwerfer.“Ensuring we are delivering on that promise is an extremely rewarding challenge. I am excited to continue to seek new ways to communicate with members in this dynamic digital space.”

Prior to joining CUNA, Niederwerfer was communications manager for Filene Research Institute, an independent, consumer finance think tank that analyzes issues affecting consumer financial wellness, the future of credit unions, and cooperative finance.

Niederwerfer earned a Bachelor of Arts in Journalism, Advertising and Public Relations from the University of Wisconsin–Madison. She will remain based at CUNA’s headquarters in Madison.  

Credit Union Magazine: Spring 2022

Spring 2022

Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.
Digital Edition •  Subscribe

Trending

  • House passes CUNA-backed fair hiring bill

  • House committee to mark up field of membership modernization bill

  • Final flood Q&As reflect CUNA-sought clarifications

Tweets by CUNA_News

Polls

Are you ready for CECL?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2022 Credit Union National Association | ADA Compliance Notice & Legal
Email Us