CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Credit Union Magazine
    • Buyers' Guide
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Tiffany Niederwerfer Promoted to Vice President of Marketing for CUNA
Press

Tiffany Niederwerfer Promoted to Vice President of Marketing for CUNA

April 7, 2021

FOR IMMEDIATE RELEASE
April 6, 2021
Washington, DC

Credit Union National Association (CUNA) announced today that Tiffany Lamkins Niederwerfer has been promoted to Vice President of Marketing, effective immediately. In her new role, Niederwerfer will be responsible for all activities related to CUNA’s brand identity and will oversee the execution of the organization’s marketing strategy.

“Since joining the organization three years ago, Tiffany has brought a wealth of industry knowledge and credit union experience that has been an integral part of our success,” said CUNA Chief Engagement Officer Greg Michlig. “She has done a great job strengthening our marketing efforts in a way that responds to the evolving marketplace and I am excited by the leadership she will bring to our team.”

Niederwerfer most recently served as the Association Marketing and Brand Director at CUNA, where she led the development and implementation of the association’s marketing plans and strategies to support its members. Under Niederwerfer’s leadership, the marketing team refreshed the CUNA brand to effectively articulate the credit union value proposition to key stakeholders, policymakers, and government leaders.

“Our members trust CUNA to advocate on behalf of their needs and provide the best training and tools to help fulfill their mission,” said Niederwerfer.“Ensuring we are delivering on that promise is an extremely rewarding challenge. I am excited to continue to seek new ways to communicate with members in this dynamic digital space.”

Prior to joining CUNA, Niederwerfer was communications manager for Filene Research Institute, an independent, consumer finance think tank that analyzes issues affecting consumer financial wellness, the future of credit unions, and cooperative finance.

Niederwerfer earned a Bachelor of Arts in Journalism, Advertising and Public Relations from the University of Wisconsin–Madison. She will remain based at CUNA’s headquarters in Madison.  

##      

About CUNA:           
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

CONTACT:
Lauren Williams
CUNA Communications
202-672-3396 

Credit Union Magazine: Rock Stars 2023

Rock Stars 2023

Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
Digital Edition •  Subscribe

Trending

  • Senate Banking Committee passes cannabis banking bill

  • Senate committee to mark up SAFER Banking Act this week

  • CUNA, NAFCU write in opposition of ‘all-in’ 36% rate cap

Polls

Do you plan to use the FedNow instant payment service?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us