CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual award ceremonies. Turnout was outstanding for this year’s award competition with 1,278 entries submitted. Six credit unions won Best of Show Awards, 86 won Category’s Best Awards and 264 won Diamond Awards.

“The Diamond Awards competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance and execution.”

A Crisis Management category was added this year with a special discounted entry fee of $50. This new category plus donations from the virtual conference resulted in $5,000 in proceeds, which will be donated to Feeding America, an organization that is making a big impact across the country. Feeding America was the entrants’ overall top choice out of the three charitable organizations listed, which were: Feeding America, Family Promise and The Salvation Army. A representative from Feeding America joined the virtual awards ceremony to accept the donation.

This year’s best-of-show award winners are listed below. Click here for a full list of this year’s award winners.

Best Use of Humor Award

STCU, Liberty Lake, Wash., for their entry titled “Dear member" data stories

Carat Award for Greatest Impact

Community Choice Credit Union, Johnston, Iowa, for their entry titled COVID Response

Clarity Award for Most Sentimental

Scott Credit Union, Edwardsville, Ill., for their entry titled Surprise Squad Warming Hearts

Color Award for Brilliant Use of Art

Members Cooperative Credit Union, Duluth, Minn., for their entry titled Lobby Design and Aesthetics

Cut Award for Most Edgy

STCU, Liberty Lake, Wash., for their entry titled “Dear member" data stories

Diamond Best of Show Award

Listerhill Credit Union, Muscle Shoals, Ala., for their entry titled Kicks for Kids at Leighton Elementary School