Successful marketing and business development increasingly require a strong focus on community service and relationship-building.
That’s according to two industry leaders honored during the 2021 CUNA Marketing & Business Development Council Virtual Conference.
This episode of the CUNA News Podcast features John Kenjar, the 2021 Marketing Professional of the Year, and Kristin Llewelyn, the 2021 Business Development Professional of the Year.
As vice president of marketing & community outreach at $1.3 billion asset US Eagle Federal Credit Union in Albuquerque, N.M., Kenjar led the organization’s recent rebranding efforts, which contributed to 21% asset growth in a single year.
His approach to marketing extends beyond products and services to financial well-being and community service.
Llewelyn, affinity partnership manager at $27 billion asset BECU in Tukwila, Wash., credits networking and relationship-building for her success. She explains how engaging with select employee groups and understanding their needs creates effective partnerships.
In this episode:
1:50: John Kenjar’s marketing philosophy
3:50: Credit unions’ competitive advantage
4:58: Rebranding at US Eagle Federal
10:10: Being a good corporate citizen
13:30: A financial wellness mission
17:00: Achieving results with a limited budget
19:22: Kristin Lleweyln’s entrance into business development
20:23: Successful business development
21:29: Attracting new select employee groups
22:27: How the pandemic changed business development
23:44: The future of business development
25:18: Best career advice