Successful marketing and business development increasingly require a strong focus on community service and relationship-building.

That’s according to two industry leaders honored during the 2021 CUNA Marketing & Business Development Council Virtual Conference.

This episode of the CUNA News Podcast features John Kenjar, the 2021 Marketing Professional of the Year, and Kristin Llewelyn, the 2021 Business Development Professional of the Year.

As vice president of marketing & community outreach at $1.3 billion asset US Eagle Federal Credit Union in Albuquerque, N.M., Kenjar led the organization’s recent rebranding efforts, which contributed to 21% asset growth in a single year.

His approach to marketing extends beyond products and services to financial well-being and community service.

Llewelyn, affinity partnership manager at $27 billion asset BECU in Tukwila, Wash., credits networking and relationship-building for her success. She explains how engaging with select employee groups and understanding their needs creates effective partnerships.

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

1:50: John Kenjar’s marketing philosophy

3:50: Credit unions’ competitive advantage

4:58: Rebranding at US Eagle Federal

10:10: Being a good corporate citizen

13:30: A financial wellness mission

17:00: Achieving results with a limited budget

19:22: Kristin Lleweyln’s entrance into business development

20:23: Successful business development

21:29: Attracting new select employee groups

22:27: How the pandemic changed business development

23:44: The future of business development

25:18: Best career advice