Stronger credit unions make stronger communities. As the country recovers from the effects of the coronavirus (COVID-19) pandemic, there has perhaps been no better time to remind consumers and lawmakers of this fact.
The most effective way to convey the message is through stories of economic prosperity, community support, and financial well-being. To facilitate meaningful storytelling, America’s Credit Unions launched the Advancing Communities initiative.
Advancing Communities gathers member testimonials, state-by-state statistics that demonstrate the credit union difference, and resources for understanding the benefits credit unions provide in their communities.
Green explains how the Advancing Communities initiative has enabled positive outcomes for Listerhill’s members and community. He also shares how Advancing Communities can reframe credit union goals for member financial well-being and enable more impactful conversations with lawmakers.
The Winter 2023 issue of Credit Union Magazine explores award-winning marketing, board training on a budget, developments in instant payments, service to small businesses, and NCUA’s final rule on member expulsion.
