CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact

News

Home » Engaging with happiness, passion
Marketing CU Rock Stars 2021

Engaging with happiness, passion

Linda Bernstein uses social media to lift her community’s spirits.

September 24, 2021
Olivia Barrow
One Comment
Linda Bernstein

As the social media manager for SECU in Linthicum, Md., Linda Bernstein prides herself on solving problems for people and striving to respond to questions within five minutes.

“If our members have gotten to the point of going to social media and they’re upset, things need to happen quickly,” she says.

It’s that empathy and passion that have driven Bernstein to innovate and grow the social media presence of the $4.4 billion asset credit union by 117% in the past year.

When Bernstein joined SECU a little more than two years ago, one of her goals was to earn the credit union a spot on The Financial Brand’s “Top 100 Credit Unions Using Social Media” list. SECU made the list in 2021.

When word got out that Bernstein knew how to create professional videos, SECU immediately encouraged her to use those skills. Since then, she has created more than 50 videos.

When members experienced long wait times on the phone during the coronavirus pandemic, she developed a series of videos to help them access financial services on SECU’s website. 

She also created videos to raise employee morale and provide in-house training.

Meet the 2021 Credit Union Rock Stars

 During the pandemic, Bernstein noticed a need for social media content that could lift members’ spirits. 

“I worked on making our pages a place that could bring happiness to people,” Bernstein says.

She also implemented a giveaway campaign that ran for two months. The contests and prizes—and the positive energy they generated—kept members engaged with the credit union’s online channels and provided a venue for updates on the coronavirus and other news.

To keep a steady flow of new and inspiring content, Bernstein asked members to nominate outstanding first responders and teachers, who were featured weekly and awarded with gifts of appreciation.

Bernstein played a central role in bringing to fruition SECU’s first-ever Virtual End of Year Concert.

She emceed the livestream featuring a local ’80s cover band, which lifted the spirits of members and employees at a time when it was sorely needed.

Back Rock Stars Next

 

KEYWORDS Credit Union Rock Stars

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Spring 2023

Spring 2023

Credit Union Magazine’s Spring 2023 issue features the 2023 Credit Union Heroes and examines CUNA-League advocacy priorities, board leadership, the impact of financial well-being efforts, fee-related compliance issues, predictions for the year ahead, and more.
Digital Edition •  Subscribe

Trending

  • CUNA Mascot Madness: Voting opens for East Region

  • Mascot Madness: East winner crowned; Midwest voting opens

  • League leaders highlight credit union difference, safety, soundness

Tweets by CUNA_News

Polls

CUNA Mascot Madness: Which West Region mascot is your favorite?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us