Prisma Campaigns, a marketing automation platform specifically designed for financial institutions, has been selected as the newest CUNA Strategic Services (CSS) alliance provider. The collaboration will allow credit unions to use a connected, data-centric approach to send highly personalized marketing campaigns across their digital channels - email, SMS, online banking, website and mobile app.

“We’re thrilled to bring on Prisma Campaigns, a marketing automation platform that future-proofs credit unions for success, as our newest strategic alliance,” said Barb Lowman, President of CSS. “By helping credit unions develop deep and empathic relationships with their members beyond the branch, we can work together to boost loyalty and increase share of wallet, positioning credit unions for strong organic growth.”

Many small and mid-size credit unions in North America struggle to efficiently and effectively market to members where they bank. As a complete omnichannel solution, Prisma Campaigns integrates all marketing channels, automates conversion workflows and leverages a credit union’s own data to empower marketers to create personalized offerings for their members.

Prisma Campaigns integrates with a credit union’s existing stack, allowing marketers to pull first-party data directly from the core and digital banking technology and use it to segment their messages. Marketers can go granular, replacing generic messages with highly personalized offerings (switching up language, art, and more) based on this member's data or, they can leverage out-of-the-box, automated campaigns for typical scenarios like onboarding, pre-approved and referrals. All channels are managed from a single, automated platform for increased efficiency, lower costs and elimination of manual, repetitive tasks.

“We are honored that CSS has selected Prisma Campaigns as their preferred marketing automation alliance provider for credit unions,” said Felipe Gil, CEO of Prisma Campaigns. “Credit unions are a critical part of America’s social and economic fabric. They are known for their highly personalized face-to-face service and we strongly believe in providing them with the digital tools required to deliver that same outstanding service via effective digital conversations.”

For more information, visit Prisma Campaigns CSS page.