CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Credit Union Magazine
    • Buyers' Guide
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » CSS announces Prisma Campaigns as preferred marketing automation provider
CU System

CSS announces Prisma Campaigns as preferred marketing automation provider

October 7, 2021
Prisma

Prisma Campaigns, a marketing automation platform specifically designed for financial institutions, has been selected as the newest CUNA Strategic Services (CSS) alliance provider. The collaboration will allow credit unions to use a connected, data-centric approach to send highly personalized marketing campaigns across their digital channels - email, SMS, online banking, website and mobile app.

“We’re thrilled to bring on Prisma Campaigns, a marketing automation platform that future-proofs credit unions for success, as our newest strategic alliance,” said Barb Lowman, President of CSS. “By helping credit unions develop deep and empathic relationships with their members beyond the branch, we can work together to boost loyalty and increase share of wallet, positioning credit unions for strong organic growth.”

Many small and mid-size credit unions in North America struggle to efficiently and effectively market to members where they bank. As a complete omnichannel solution, Prisma Campaigns integrates all marketing channels, automates conversion workflows and leverages a credit union’s own data to empower marketers to create personalized offerings for their members.

Prisma Campaigns integrates with a credit union’s existing stack, allowing marketers to pull first-party data directly from the core and digital banking technology and use it to segment their messages. Marketers can go granular, replacing generic messages with highly personalized offerings (switching up language, art, and more) based on this member's data or, they can leverage out-of-the-box, automated campaigns for typical scenarios like onboarding, pre-approved and referrals. All channels are managed from a single, automated platform for increased efficiency, lower costs and elimination of manual, repetitive tasks.

“We are honored that CSS has selected Prisma Campaigns as their preferred marketing automation alliance provider for credit unions,” said Felipe Gil, CEO of Prisma Campaigns. “Credit unions are a critical part of America’s social and economic fabric. They are known for their highly personalized face-to-face service and we strongly believe in providing them with the digital tools required to deliver that same outstanding service via effective digital conversations.”

 

For more information, visit Prisma Campaigns CSS page.

Credit Union Magazine: Rock Stars 2023

Rock Stars 2023

Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
Digital Edition •  Subscribe

Trending

  • Meet the 2023 Credit Union Rock Stars

  • Senate Banking Committee passes cannabis banking bill

  • Senate committee to mark up SAFER Banking Act this week

Polls

Do you plan to use the FedNow instant payment service?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us