Business strategist Michele Wucker developed the notion of the “Gray Rhino”—a highly probable, high-impact, yet neglected threat.
These threats are not random surprises but occur after a series of warnings and visible evidence. In today’s risk environment, that rhino is climate change.
Tony Ferris, CEO of Rochdale Paragon Group, refers to climate risk as the “Green Rhino,” with the green representing the environment.
“It’s camouflaged; we can’t see the direct correlation to our businesses today,” he says. “We tend to discount that so it gets pushed off due to a lack of understanding of what the implications might be on my business today.”
Some argue the most obviously apparent impact of climate change are increased wildfires in the western U.S. and a more volatile hurricane season in the southeastern U.S. While those natural disasters result in lost property and loan defaults for credit unions, Ferris views them as business continuity events more than strategic risks.
“Auto lending is one of credit unions’ biggest asset plays,” Ferris says. “If you’re moving to all electric and hydrogen vehicles, what does your new business model look like? Is it good for you? Is it bad? What happens to the used cars in that market?”
“Those types of regulatory pressures find their way into our economy,” he says. “They find their way into what we are required to do as businesses and particularly as financial institutions.”
‘Risk is another term for opportunity.’
Tony Ferris
Such changes influence how credit union members conduct their day-to-day financial affairs, Ferris notes. “Big climate-related changes directly affect how consumers pay for energy. That has a trickle-down effect on consumer spending.”
One example of how credit unions have approached this challenge is solar loans. “Some states offer incentive programs for solar loans,” Ferris says. “Credit unions that have been able to get ahead of this already understand that market.
“Risk is another term for opportunity,” he adds. “It’s two sides of a coin. It’s about understanding where those opportunities exist within your membership and organization.”
Regulators have issued little guidance on climate change as of yet, although Linda Lacewell, superintendent of the New York State Department of Financial Services, issued a guidance letter in October 2020.
Ferris expects more regulatory guidance within the next year. As for now, Ferris says credit unions should consider climate risk from an outward rather than internal risk perspective.
“Keep an eye on trends you see in the news,” he says. “Self-driving cars are a great example. A few years ago they weren’t nearly as viable as they are today.”
He advises credit unions to use that information when developing their risk strategy.
“The letter from the New York regulator recommended putting climate change in your risk management program and developing a focus on it,” Ferris says. “Have the discussions, be cognizant of it and brainstorm so it doesn't catch you off guard and you continue to evolve your thinking.”
Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
