The Illinois Credit Union League (ICUL) is calling for everyone in the credit union movement to save the date for the next social media blitz: July 29, 2022 This follows the successful inaugural launch in 2021 of the #ILoveMyCreditUnion initiative.
Credit unions, leagues, associations, and industry partners joined together to proclaim their credit union love on a single day last July through social media, reaching more than 22 million people in 9 countries.
“I was overwhelmed with the results of our first social initiative,” says Tom Kane, ICUL President/CEO. “That success means we can spend less time explaining the Social Media Blitz this year and more time encouraging organizations and individuals to join us in proclaiming why #ILoveMyCreditUnion on July 29, 2022. Based on the creativity and engagement I saw posted last July, I can’t wait to see the world-wide response next year!”
Campaign materials and other resources will again be made available online to help credit unions inspire widespread, high-energy conversation among staff, members, and communities about why they love credit unions.
Participants are also encouraged to prepare for the big day by creating their own materials for members, employees, volunteers, friends, and family to post using the common hashtag: #ilovemycreditunion.