A PSCU survey of more than 1,750 consumers revealed a growing demand for personalized payments, contactless cards, mobile wallets, and digital payments.
In this episode of the CUNA News podcast, sponsored by PSCU, Tom Pierce, PSCU’s senior vice president and chief marketing officer, shares the survey findings and explains how they affect credit unions and their members.
He also explores demographic data credit unions can use to make strategic decisions and provide a better, more personalized member experience.
PSCU is a CUNA associate business member at the premier level.
In this episode:
2:10: Key findings in this year’s study
5:50: Critical drivers in why members are choosing different payment forms today
7:11: The pandemic’s most significant impacts on consumer payments decisions
9:38: Biggest differences within generations responding to the survey12:35: Key takeaways for credit unions