April is National Credit Union Youth Month, the time each year credit unions help teach and encourage kids to develop strong financial habits.
This year’s theme is “Save Small. Dream Big. at your credit unionTM.”
“CUNA’s 2021 November Economic Update shared that credit unions need to design strategies to boost market share and attract younger members,” said Ariel Bilskey, senior director of learning strategy at CUNA. “U.S. Census data shows the year 2030 marks a demographic turning point for the United States. Beginning that year, all baby boomers will be older than 65. That is an important reason credit unions need to focus on expanding their membership in younger age groups.”
Learn how to get involved in the campaign by visiting cuna.org/youthmonth.