The past 24 months have accelerated the competitive environment for card loyalty as the digital experience continues to redefine the consumer journey.
Simply put, providing a seamless digital experience for your members will establish your credit union as a leader in the evolving payments landscape and significantly elevate your brand, according to Randy Piatt, vice president of product solutions and marketing for Fiserv.
When your card is available physically and digitally at every purchase opportunity, he says, members are more engaged and more loyal, and income opportunities abound.
In this episode of the CUNA News Podcast, sponsored by Fiserv, Piatt discusses how credit unions can meet members’ expectations in this accelerated environment while delivering a seamless experience that keeps their card both top of wallet and front of phone.
He also provides insight on how credit unions can better understand what channels members are using and where further opportunities for growth exist.
Credit Union Magazine’s Spring 2023 issue features the 2023 Credit Union Heroes and examines CUNA-League advocacy priorities, board leadership, the impact of financial well-being efforts, fee-related compliance issues, predictions for the year ahead, and more.
