CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact

News

Home » PODCAST: Understanding today’s digital cardholder
Sponsored Content

PODCAST: Understanding today’s digital cardholder

How to capture more opportunities in today’s evolving payments landscape.

February 16, 2022
Ron Jooss
No Comments
Randy Piatt

The past 24 months have accelerated the competitive environment for card loyalty as the digital experience continues to redefine the consumer journey.

Simply put, providing a seamless digital experience for your members will establish your credit union as a leader in the evolving payments landscape and significantly elevate your brand, according to Randy Piatt, vice president of product solutions and marketing for Fiserv.

When your card is available physically and digitally at every purchase opportunity, he says, members are more engaged and more loyal, and income opportunities abound. 

In this episode of the CUNA News Podcast, sponsored by Fiserv, Piatt discusses how credit unions can meet members’ expectations in this accelerated environment while delivering a seamless experience that keeps their card both top of wallet and front of phone.  

He also provides insight on how credit unions can better understand what channels members are using and where further opportunities for growth exist. 

You can listen to the CUNA News Podcast in Apple Podcasts, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

2:16: How credit unions can increase their payments market share

6:13: What will these five essential needs do for the cardholder and the FI?

8:49: The next steps for credit unions

10:27: Why payments ecosystems are changing so rapidly

13:32: What issuers should focus on in starting this journey

15:37: The importance of card loyalty

18:22: What consumers expect from the financial institution

KEYWORDS card loyalty digital podcast

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Spring 2022

Spring 2022

Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.
Digital Edition •  Subscribe

Trending

  • CISA issues emergency directive on VMWare vulnerabilities

  • CUSO model streamlines back-office services

  • Central bank digital currency creation needs ‘serious, exacting’ consideration

Tweets by CUNA_News

Polls

Are you ready for CECL?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2022 Credit Union National Association | ADA Compliance Notice & Legal
Email Us