The past 24 months have accelerated the competitive environment for card loyalty as the digital experience continues to redefine the consumer journey.
Simply put, providing a seamless digital experience for your members will establish your credit union as a leader in the evolving payments landscape and significantly elevate your brand, according to Randy Piatt, vice president of product solutions and marketing for Fiserv.
When your card is available physically and digitally at every purchase opportunity, he says, members are more engaged and more loyal, and income opportunities abound.
In this episode of the CUNA News Podcast, sponsored by Fiserv, Piatt discusses how credit unions can meet members’ expectations in this accelerated environment while delivering a seamless experience that keeps their card both top of wallet and front of phone.
He also provides insight on how credit unions can better understand what channels members are using and where further opportunities for growth exist.
Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
