LAFCU was awarded the Diamond Best of Show Award – the highest honor in the CUNA Marketing & Business Development Council’s Diamond Awards competition – during the CUNA Marketing & Business Development Council Conference, March 9-12.

The Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to public relations to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication and results. This year’s Diamond Awards competition received 1,195 entries – 86 credit unions won Category’s Best Awards and 262 won Diamond Awards.

“Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, chair, Diamond Awards, and VP of marketing, NextMark Credit Union. “Inventiveness in effectively achieving and exceeding objectives is what these awards honor.”

This year’s top award winners are listed below.

Diamond Best of Show

LAFCU, Lansing, Mich., for their entry titled “LAFCU Act with Love & Equality Art Initiative”

Best Use of Humor Award

US Eagle Federal Credit Union, Albuquerque, N.M., for their entry titled “Rx (:30 No OD Fee TV)”

Carat Award for Greatest Impact

Listerhill Credit Union, Muscle Shoals, Ala., for their entry titled “Listerhill's Kicks for Kids”

Clarity Award for Most Sentimental

Whitefish Credit Union, Kalispell, Mont., for their entry titled “Whitefish Credit Union Presents: Member Stories”

Color Award for Brilliant Use of Art

LAFCU, Lansing, Mich.. for their entry titled “LAFCU Act with Love & Equality Art Initiative”

Cut Award for Most Edgy

Texas Trust Credit Union, Arlington, Texas, for their entry titled “Vought Records”