As consumers shape their own viewing experiences through streaming services, Connected TV (CTV) offers credit unions a new opportunity to deliver personalized branding experiences that seamlessly integrate with their members lifestyle.
In this episode of the CUNA News Podcast, sponsored by Vericast, Robert Ropars, the company's senior account executive for digital, explains how credit unions can elevate their brand content through the power of CTV. Simply defined, CTV is any television set used to stream video over the internet, often via downloaded apps.
As Ropars explains, CTV combines the extensive reach of traditional television advertising with the focus and analytics potential that digital content provides. He answers the question of what CTV is—and what it isn’t—and how credit unions can deliver a premium branding experience through this growing medium.
The Winter 2023 issue of Credit Union Magazine explores award-winning marketing, board training on a budget, developments in instant payments, service to small businesses, and NCUA’s final rule on member expulsion.
