As consumers shape their own viewing experiences through streaming services, Connected TV (CTV) offers credit unions a new opportunity to deliver personalized branding experiences that seamlessly integrate with their members lifestyle.
In this episode of the CUNA News Podcast, sponsored by Vericast, Robert Ropars, the company's senior account executive for digital, explains how credit unions can elevate their brand content through the power of CTV. Simply defined, CTV is any television set used to stream video over the internet, often via downloaded apps.
As Ropars explains, CTV combines the extensive reach of traditional television advertising with the focus and analytics potential that digital content provides. He answers the question of what CTV is—and what it isn’t—and how credit unions can deliver a premium branding experience through this growing medium.
In this episode:
2:05: The differences between CTV and OTT
4:23: Why CTV is more effective than social media advertising
6:30: The attraction of CTV advertising
9:37: The interactivity of CTV commercials
10:37: The typical CTV budget
11:41: KPIs for CTV
14:10: Where CTV ads are viewed
15:05: Can’t viewers skip CTV ads?