CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Credit Union Awareness Expands to Louisiana
Press

Credit Union Awareness Expands to Louisiana

New credit union participants join the awareness program in Louisiana

April 20, 2022

FOR IMMEDIATE RELEASE   
April 20, 2022
Washington, DC

Today Credit Union AwarenessTM announced that the program is headed to Louisiana. This expansion comes on the heels of the relaunch of YourMoneyFurther.com – the only resource that connects more consumers directly to credit unions. 

“What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness executive director. “We are thrilled to bring this credit union driven program to Louisiana, and grateful to the Louisiana Credit Union League for their enormous support of this game-changing program.”  

Credit Union Awareness has gained national support, including the following new participants in Louisiana: 

Alexandria Municipal Employees Credit Union

Ascension Credit Union

Barksdale Federal Credit Union

Baton Rouge Telco Federal Credit Union

Bayou Federal Credit Union

BRECO Federal Credit Union

Department of Corrections Credit Union

First Pioneers Federal Credit Union

Greater New Orleans Credit Union

Jefferson Financial Federal Credit Union

LaCapitol Federal Credit Union

LES Federal Credit Union

Louisiana Federal Credit Union

NAS JRB Credit Union

Neighbors Federal Credit Union

New Orleans Firemen’s Federal Credit Union

Post Office Employees Credit Union

River Region Federal Credit Union

Section 705 Federal Credit Union

Southern Teachers & Parents Federal Credit Union

St Tammany Federal Credit Union

Total Choice Federal Credit Union

University of New Orleans Federal Credit Union

Wymar Federal Credit Union

“Credit unions are in an ongoing battle for positioning and relevance in the financial marketplace. With the launch of the campaign here in Louisiana, we can collectively make strides in changing consumers’ perceptions of credit unions,” commented Lacey Weaver, LCUL senior vice president. “I’m looking forward to capitalizing on the local success of this national initiative and transitioning our strategy from awareness to conversion.”

Credit Union Awareness launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the campaign has resulted in 4.3 billion impressions and over 11.9 million visits to YourMoneyFurther.com – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership.

###     

About CU Awareness LLC:
CU Awareness LLC is a wholly owned subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the nation’s only paid digital media campaign designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market share. To find your nearest credit union, visit YourMoneyFurther.com.   

CONTACT:
Madison Homan
CU Awareness LLC
202-626-8440
mhoman@cuna.coop

About Louisiana Credit Union League:
The Louisiana Credit Union League (LCUL) is a nonprofit, professional trade association that exists to serve credit unions in Louisiana. LCUL is dedicated, through cooperation, to promote, protect and perpetuate the credit union movement. For additional information, visit www.lcul.com. 

CONTACT:
Lacey Weaver
Louisiana Credit Union League
504-736-3650
lweaver@lcul.com 

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us