FOR IMMEDIATE RELEASE   
April 20, 2022
Washington, DC

Today Credit Union Awareness^TM announced that the program is headed to Louisiana. This expansion comes on the heels of the relaunch of YourMoneyFurther.com – the only resource that connects more consumers directly to credit unions. 

“What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness executive director. “We are thrilled to bring this credit union driven program to Louisiana, and grateful to the Louisiana Credit Union League for their enormous support of this game-changing program.”  

Credit Union Awareness has gained national support, including the following new participants in Louisiana: 

Alexandria Municipal Employees Credit Union

Ascension Credit Union

Barksdale Federal Credit Union

Baton Rouge Telco Federal Credit Union

Bayou Federal Credit Union

BRECO Federal Credit Union

Department of Corrections Credit Union

First Pioneers Federal Credit Union

Greater New Orleans Credit Union

Jefferson Financial Federal Credit Union

LaCapitol Federal Credit Union

LES Federal Credit Union

Louisiana Federal Credit Union

NAS JRB Credit Union

Neighbors Federal Credit Union

New Orleans Firemen’s Federal Credit Union

Post Office Employees Credit Union

River Region Federal Credit Union

Section 705 Federal Credit Union

Southern Teachers & Parents Federal Credit Union

St Tammany Federal Credit Union

Total Choice Federal Credit Union

University of New Orleans Federal Credit Union

Wymar Federal Credit Union

“Credit unions are in an ongoing battle for positioning and relevance in the financial marketplace. With the launch of the campaign here in Louisiana, we can collectively make strides in changing consumers’ perceptions of credit unions,” commented Lacey Weaver, LCUL senior vice president. “I’m looking forward to capitalizing on the local success of this national initiative and transitioning our strategy from awareness to conversion.”

Credit Union Awareness launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the campaign has resulted in 4.3 billion impressions and over 11.9 million visits to YourMoneyFurther.com – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership.

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About CU Awareness LLC:
CU Awareness LLC is a wholly owned subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the nation’s only paid digital media campaign designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market share. To find your nearest credit union, visit YourMoneyFurther.com.   

CONTACT:
Madison Homan
CU Awareness LLC
202-626-8440
mhoman@cuna.coop

About Louisiana Credit Union League:
The Louisiana Credit Union League (LCUL) is a nonprofit, professional trade association that exists to serve credit unions in Louisiana. LCUL is dedicated, through cooperation, to promote, protect and perpetuate the credit union movement. For additional information, visit www.lcul.com. 

CONTACT:
Lacey Weaver
Louisiana Credit Union League
504-736-3650
lweaver@lcul.com