Credit Union AwarenessTM announced that the program is headed to Louisiana. This expansion comes on the heels of the relaunch of YourMoneyFurther.com – the only resource that connects more consumers directly to credit unions.
“What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness executive director. “We are thrilled to bring this credit union driven program to Louisiana, and grateful to the Louisiana Credit Union League for their enormous support of this game-changing program.”
Credit Union Awareness has gained national support, including the following new participants in Louisiana:
“Credit unions are in an ongoing battle for positioning and relevance in the financial marketplace. With the launch of the campaign here in Louisiana, we can collectively make strides in changing consumers’ perceptions of credit unions,” commented Lacey Weaver, LCUL senior vice president. “I’m looking forward to capitalizing on the local success of this national initiative and transitioning our strategy from awareness to conversion.”
Credit Union Awareness launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the campaign has resulted in 4.3 billion impressions and over 11.9 million visits to YourMoneyFurther.com – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership.