Policy & Issues
Credit Union Awareness expands to Louisiana
Credit Union AwarenessTM announced that the program is headed to Louisiana. This expansion comes on the heels of the relaunch of YourMoneyFurther.com – the only resource that connects more consumers directly to credit unions.
“What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness executive director. “We are thrilled to bring this credit union driven program to Louisiana, and grateful to the Louisiana Credit Union League for their enormous support of this game-changing program.”
Credit Union Awareness has gained national support, including the following new participants in Louisiana:
- Alexandria Municipal Employees Credit Union
- Ascension Credit Union
- Barksdale Federal Credit Union
- Baton Rouge Telco Federal Credit Union
- Bayou Federal Credit Union
- BRECO Federal Credit Union
- Department of Corrections Credit Union
- First Pioneers Federal Credit Union
- Greater New Orleans Credit Union
- Jefferson Financial Federal Credit Union
- LaCapitol Federal Credit Union
- LES Federal Credit Union
- Louisiana Federal Credit Union
- NAS JRB Credit Union
- Neighbors Federal Credit Union
- New Orleans Firemen’s Federal Credit Union
- Post Office Employees Credit Union
- River Region Federal Credit Union
- Section 705 Federal Credit Union
- Southern Teachers & Parents Federal Credit Union
- St Tammany Federal Credit Union
- Total Choice Federal Credit Union
- University of New Orleans Federal Credit Union
- Wymar Federal Credit Union
“Credit unions are in an ongoing battle for positioning and relevance in the financial marketplace. With the launch of the campaign here in Louisiana, we can collectively make strides in changing consumers’ perceptions of credit unions,” commented Lacey Weaver, LCUL senior vice president. “I’m looking forward to capitalizing on the local success of this national initiative and transitioning our strategy from awareness to conversion.”
Credit Union Awareness launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the campaign has resulted in 4.3 billion impressions and over 11.9 million visits to YourMoneyFurther.com – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership.
Fall 2023
Credit Union Magazine’s Fall 2023 issue examines how artificial intelligence is shaping marketing, strategies to improve cyber hygiene and overall cybersecurity, the need to employ risk management to address inflation and its impacts, new approaches to board recruiting, and NCUA’s top supervisory priorities.