Illinois Credit Union League (ICUL) President/CEO Tom Kane recently appeared on CU Broadcast to preview the second annual #ILoveMyCreditUnion social media blitz campaign, scheduled for July 29.

“This all started a couple years ago when I was serving on one of the committees engaged in the ‘Open Your Eyes’ Campaign,” said Kane. “I brought up the idea that there is a lot of social media out there. Why don’t we harness the power of all these connections and people that we know?”

More than 700 organizations registered and 7,000 people participated from nine countries in 2021. With over 33,000 messages and a reach of over 22 million people, efforts caught the attention of personal finance expert Suze Orman, actress/comedian Sarah Silverman, and former NFL quarterback Steve Young.

Ten participating organizations can win a $1,000 donation to a charity of their choice this year. Leagues who register by July 1 will be entered into a $15,000 donation raffle to its Children’s Miracle Network Hospital.

ICUL created a standalone site with material for the campaign. Participants can access and download digital tools for all social media platforms. Resources are available in three languages currently.

“One of the best things last year, was seeing the variety of different social media posts that people had,” said Kane.

To learn more, visit ilovemycreditunion.social.