The Illinois Credit Union System (ICUS), in collaboration with over 850 organizations, took social media by storm for the 2nd annual #ILoveMyCreditUnion social media blitz on July 29. The goal of the grassroots campaign was to encourage authentic high-energy conversation across social media platforms to build credit union awareness.
The campaign saw participation from all 50 states and 11 countries around the world.
With a global reach of more than 6 million people and a hearty 55,000 active engagements, the real success of this year’s campaign shifted to the creative content generated by over 7,000 people. ICUS produced a new, user-friendly website for the campaign providing tools for organizations to download and deploy.
“We saw an increase this year in original and impactful content coming from credit unions around the world,” Staci Hering, ICUL director of outreach and engagement said. “We were impressed with the amount of customization there was across all social media platforms. We’re thrilled to see credit unions personalizing the campaign and really making it their own.”
While the creativity of the campaign collateral was notable, the shining light of the campaign was a focus on community giving. Encouraged by the Giving component of the campaign, in which participants submitted their engagement plans for a chance to win $1,000, credit unions collectively took action with donation drives, volunteering, and events to celebrate and support members and the communities they serve.
“Credit unions are first and foremost service organizations dedicated to helping others,” Tom Kane, president/CEO of ICUS noted. “As part of this initiative, our team was thrilled to financially support the mission of credit unions through Envisant’s $25,000 in total contributions to a Children’s Miracle Network hospital and ten local charities. Everyone in the credit union now knows #ILoveMyCreditUnion, so we are looking forward to an even bigger impact worldwide in 2023."