CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Embracing the future of finance: Cryptocurrency
Sponsored Content

Embracing the future of finance: Cryptocurrency

Stay ahead of the curve by offering digital currency services.

September 12, 2022
Zephyr Jaeger
2 Comments
Zephyr Jaeger
Zogo Marketing Content Writer Zephyr Jaeger

Credit unions, the time has come to talk about cryptocurrency. The decentralized digital money, commonly called crypto, has been making its way into the mainstream financial sector for some time now, but credit unions and other traditional financial institutions have largely avoided jumping on the bandwagon.

According to a report from PYMNTS.com, only 22% of surveyed credit union executives expressed interest in making crypto capabilities available at their institutions. Of that 22%, not a single one actually offers any. Even where interest is piqued, a dearth in advancement remains prevalent.

Content Sponsored By:

Zogo Finance

Based on more data from the PYMTS report, that could soon become detrimental to credit unions, as 29% of surveyed members “say they value product innovation enough to leave their primary financial institution for another bank or credit union.” The key language here is “product innovation.” If you’re not participating in that movement, there could be very real ramifications. Technological advancements have changed the financial sector over the years and, whether you like it or not, crypto seems to be sticking around for the long haul.

Imagine a world where money counting machines and ATMs didn’t exist — your credit union would need a massive atrium and innumerable tellers to painstakingly count each dollar withdrawn by each customer each day. Without incremental technological advancements, the finance world wouldn’t be what it is today, and it would certainly be a more trying place to navigate. Stepping into the future is generally inevitable eventually, so why not commit to staying ahead of the curve instead of being dragged into it?

With cryptocurrency, your credit union would still be ahead of the curve if it adopted any crypto services, even just educational ones. Consumers are eager to learn about the potentially lucrative enterprise and often turn to the internet for education since their financial institution likely doesn’t offer any. Becoming a reliable source for information at a point where misinformation runs rampant online is a surefire way to genuinely benefit your members’ financial health while setting yourself up as a modern, advanced institution.

When it comes to being a source for educational financial information, no one can set you up for continuous success like Zogo. Our award-winning financial literacy products and services will engage, attract, and retain new and existing members. From our standalone educational app that rewards users for learning to our brand new integrated loyalty program offerings, connecting with today’s customers and meeting their unique educational and financial needs has never been easier.

Not only do we provide a handful of educational modules about the strange world of cryptocurrency and decentralized finance, we also provide more than 800 modules on widely varying financial topics. Whether consumers need to know about compounding interest or the fascinating digital currency sweeping the world, our ever-growing library of lessons will keep them informed and on track.

Request a demo to learn more about how Zogo can help your credit union become a leader in the future of finance.

Zephyr Jaeger is a marketing content writer at Zogo.

KEYWORDS blockchain cryptocurrency digital growth innovation

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us