If you think the credit union mantra, “people helping people,” is hackneyed, it’s because you haven’t met Dani Sherman.

In her role as digital content strategist at Fort Community Credit Union in Fort Atkinson, Wis., Sherman leverages her information technology (IT) and marketing skills to harness the power of social media in a fresh approach to improve people’s financial well-being.

“I’ve always had a love for art, the performing arts, and for technology,” Sherman says. 

She shares those passions by playing a major role in initiating and maintaining Fort Community’s YouTube channel, which has amassed more than 500,000 views and 10,000 watch hours. A segment on safe online shopping has garnered more than 118,000 views.

Sherman offers advice in the “Tech Tip Tuesday” YouTube series through fast-paced, entertaining lessons in which her empathy and authenticity shine through.

“Educational videos can be boring, and getting someone to willingly watch one can be a challenge,” she says. “People are more likely to learn from someone they can relate to.” 

Sherman joined the $335 million asset credit union as a part-time teller when she was a junior in high school. While attending college, she accepted an IT and marketing specialist internship that aligned with her interests. 

Fort Community hired her full time in 2019 as a technology training and development specialist. She was promoted to her current role as a digital content strategist in 2022.

In this role, Sherman appreciates “the freedom and support to pursue my wacky and creative ideas, even if I don’t have professional experience in doing things such as video editing or graphic design.”

The flexibility of working from home allows Sherman to spend more time with her two black Lab mixes, Zoey and Layla. She also teaches a dog training class at a local veterinary clinic and teaches a high school color guard. 

In her free time, Sherman finds inspiration in playing video games and the contemplative creativity of cross- stitching. She’s also a Dungeons and Dragons fan: “I love the collective storytelling aspect and a way to be creative with my friends in a low-pressure environment.” 

What’s next for Sherman at Fort Community?

She wants to continue carrying out the credit union philosophy.

“I want to help people, especially those who are systemically marginalized politically, economically, and socially,” she says. “I’ve grown up with many privileges, and I want to lift up and support those who didn’t.”