Avestar Credit Union knew an opportunity existed to serve Spanish-speaking individuals in its community.
The $34 million asset credit union in Waterloo, Wis., is located in an area that includes a large number of permanent Hispanic residents and migrant workers who come to the area to work at local businesses for a portion of the year. While all of them need access to a financial institution, those who don’t speak English as their native language face a language barrier as well.
Avestar’s biggest asset is its people. Providing bilingual staff allows the credit union to build trust and form relationships with Spanish-speaking members.
In this video, CUNA News visited Avestar to learn how they’re serving Spanish-speaking members, the important role staff play, and what member response has been.