CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Credit Union Magazine
    • Buyers' Guide
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » How to make account opening faster, simpler, and safer
Sponsored Content

How to make account opening faster, simpler, and safer

Deliver a frictionless, high-value solution for the best member experience.

October 3, 2022
Nathaniel Harley
No Comments
2022_04_Nathaniel-Harley
MANTL Co-Founder and CEO Nathaniel Harley

Alliant Credit Union has always been a disruptor.

“We’re the original challenger institution,” Alliant Chief Digital and Marketing Officer Sumeet Grover says. “We’ve had a nationwide presence for more than 85 years. We went 100% digital long before COVID. And we’re always anticipating what’s next so we can lead the way instead of reacting to what everyone else is doing.”

Content Sponsored By:

MANTL

The key to Alliant’s success? The leadership team is laser-focused on creating and maintaining the best possible experience for more than 700,000 members from coast to coast.

“Before MANTL, we had an online deposit origination solution in place,” explains Grover. “We were well ahead of the curve. But we knew there was room for improvement and modernization.”

To remain one step ahead of the competition, the Alliant team focused on optimizing three key aspects of the member experience at the point of origination: speed, simplicity, and security.

Working with MANTL to develop a next-level solution purpose-built for credit unions

Nothing on the market could meet Alliant’s standards for a more streamlined approach to memberization. So Alliant decided to partner with MANTL to build the ideal deposit origination solution from scratch.

Today, the MANTL platform serves as Alliant’s digital front door, delivering what Grover calls a “wow factor” for new and existing members alike.

The MANTL solution was a gamechanger for Alliant in many ways, including:

  • Eligibility. Before MANTL, eligibility verification often created confusion in the onboarding process. As a result, many prospects required assistance over the phone — or abandoned their applications altogether. MANTL solved the problem with an intuitive interface, built from the ground up to meet Alliant’s unique eligibility requirements, that uses machine learning to collect and verify the information necessary to memberize applicants in real time. 
  • Funding. MANTL recommends mandatory funding within the application flow as a best practice. Because the platform integrates seamlessly with Plaid, new members can fund their accounts in just a few clicks. 
  • Customization. MANTL’s customizable platform gives Alliant the flexibility to make real-time changes to know your member decisioning.

Delivering a frictionless, cost-effective, high-value solution for the best possible member experience

With 100% of accounts funded upon application, Alliant has achieved an average initial funding amount of more than $1,000—a major improvement over its previous solution. “Now that funding is built into the process, we’re seeing improvements both in average initial funding and in average account balances.”

In addition to improving Alliant’s application conversion rate by 60% over its previous solution, MANTL has also reduced account opening time by more than 30%.

Going forward, the Alliant team will keep on finding new ways to take member onboarding to the next level. “The MANTL team is working right alongside us to meet our objectives,” says Grover. “They’re true partners. They understand our business model. And they offer the kind of expertise and insight that will help us innovate and grow in the years to come.”

Nathaniel Harley is the co-founder and CEO of MANTL.

KEYWORDS member experience operations technology

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Rock Stars 2023

Rock Stars 2023

Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
Digital Edition •  Subscribe

Trending

  • Meet the 2023 Credit Union Rock Stars

  • Senate Banking Committee passes cannabis banking bill

  • Senate committee to mark up SAFER Banking Act this week

Polls

Do you plan to use the FedNow instant payment service?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us