Rock star drummer Mark Schulman takes an “ABC” approach to life: Attitude plus behavior determines consequences.

“Your attitude will decide your ultimate success, says Schulman, a self-described “gratitude evangelist” who has performed with P!nk, Foreigner, Billy Idol, Cher, and other top-tier musicians. He gave a rousing address at the 2022 CUNA Operations & Member Experience Council and CUNA Technology Council Conference in Las Vegas. 

P!nk nicknamed Schulman “Disneyland” for his happy demeanor and positive attitude. 

“Gratitude is like a vaccine against focusing on what you lack,” he says, citing the power of attitude. “Your attitude can affect—or infect—others. We can’t always control what happens to us, but we can control how we react to what happens to us.” 

Whether you’re a rock star or a credit union leader, everything you do is a performance, Schulman says. “Rock stars know every performance is a representation of not just what you do, it’s who you are. The details are everything. It’s all about having the best time with each performance. The better time you have with your performance, the better you’ll do.” 

Every note matters, he adds.

“There are no small moments for rock star performers,” Schulman says. “Look at what you do as a performance and take this rock star attitude with you.”