Bloomberg listed “behavioral scientist” as the top job of this decade because it’s so important to understanding human behavior as it relates to our daily habits, 99% of which are unconscious.
The discipline combines the best of economics, psychology, and neuroscience.
In this episode of the CUNA News Podcast, behavioral economist and author Melina Palmer provides us with a new understanding of behavioral science and economics. More importantly, she explains how we can use behavioral science to improve our organizations and our day-to-day lives.
Palmer recently released her second book, “What Your Employees Need and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.”
In this episode:
1:44: Melina’s credit union background
5:10: Behavioral economics and psychology
8:05: The conscious and unconscious mind
13:22: Priming and popcorn
20:15: Relationships and memories
26:01: Advice for leaders