Bloomberg listed “behavioral scientist” as the top job of this decade because it’s so important to understanding human behavior as it relates to our daily habits, 99% of which are unconscious.

The discipline combines the best of economics, psychology, and neuroscience. 

In this episode of the CUNA News Podcast, behavioral economist and author Melina Palmer provides us with a new understanding of behavioral science and economics. More importantly, she explains how we can use behavioral science to improve our organizations and our day-to-day lives. 

Palmer recently released her second book, “What Your Employees Need and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.” 

In addition to running The Brainy Business, where she serves as “chief behavioral officer,” Palmer hosts The Brainy Business Podcast.

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

1:44: Melina’s credit union background

5:10: Behavioral economics and psychology

8:05: The conscious and unconscious mind

13:22: Priming and popcorn

20:15: Relationships and memories

26:01: Advice for leaders