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Home » ConsumersCU Club opens at AHL arena
Marketing

ConsumersCU Club opens at AHL arena

Michigan credit union granted restaurant naming rights and signage throughout arena.

December 28, 2022
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ConsumersCU Club Restaurant + Bar at Van Andel Arena in Kalamazoo, Mich.

Consumers Credit Union in Kalamazoo, Mich., partnered with the Grand Rapids Griffins and Van Andel Arena to sponsor the ConsumersCU Club Restaurant + Bar.

The club, which opened Oct. 15, is located on the arena’s first floor. The Griffins are the AHL affiliate of the NHL’s Detroit Red Wings.

The $1.9 billion asset credit union was granted naming rights of the restaurant and signage throughout the arena. This included the installation of a Grand Rapids scenic mural by local photographer and Consumers member William James Burke V.

“The Van Andel Arena and Griffins hockey team are staples of the Grand Rapids community,” says Consumers President/CEO Scott Sylvester. “We are looking forward to all the possibilities that arise as part of this exciting new collaboration.”

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