CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » ConsumersCU Club opens at AHL arena
Marketing

ConsumersCU Club opens at AHL arena

Michigan credit union granted restaurant naming rights and signage throughout arena.

December 28, 2022
No Comments
2022_12_ConsumerCU_1200
ConsumersCU Club Restaurant + Bar at Van Andel Arena in Kalamazoo, Mich.

Consumers Credit Union in Kalamazoo, Mich., partnered with the Grand Rapids Griffins and Van Andel Arena to sponsor the ConsumersCU Club Restaurant + Bar.

The club, which opened Oct. 15, is located on the arena’s first floor. The Griffins are the AHL affiliate of the NHL’s Detroit Red Wings.

The $1.9 billion asset credit union was granted naming rights of the restaurant and signage throughout the arena. This included the installation of a Grand Rapids scenic mural by local photographer and Consumers member William James Burke V.

“The Van Andel Arena and Griffins hockey team are staples of the Grand Rapids community,” says Consumers President/CEO Scott Sylvester. “We are looking forward to all the possibilities that arise as part of this exciting new collaboration.”

KEYWORDS community development marketing

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us