The Illinois Credit Union League and Envisant® announced their boards of directors have set aside funds to sponsor Illinois credit union participation in the Credit Union Awareness program. Credit unions who are eligible for this sponsorship can opt in to get their 2023 participation costs covered by the fund.

The Credit Union Awareness program is a research-based, targeted paid digital campaign developed by credit unions to increase consumer consideration for the credit union brand. The program underwent a strategic expansion in 2022, adding both search engine optimized organic content and consumer engagement capabilities, increasing YourMoneyFurther.com consumer traffic to more than 16 million site visits in just 9 months and credit union locator/matcher visits for credit unions to nearly a half a million nationwide. 

“What makes me enthusiastic about CUNA’s Awareness program is the positive progression I am seeing. The program makes efficient use of its resource to spread awareness and interest in the benefits of credit union membership,” said ICUL President/CEO Tom Kane. “I’m glad that once again we can support participation by covering the plan costs for Illinois credit unions with assets under $100 million.”

"Our partnership with the League and Envisant is one we are extremely proud of. From the very beginning, the leadership at the League and their service organization have demonstrated the long-term commitment needed to create change in both consumer consideration and its impact on market share.  We look forward to working with all credit unions in Illinois, and now because of Envisant’s generosity, those with the smallest budgets will get a big lift in their visibility,” stated Chris Lorence, executive director, Credit Union Awareness.

“It’s exciting to see how CUNA’s Awareness program is making a strong impact for credit unions. I’m proud that the League and Envisant Boards of Directors remain dedicated to supporting the program and ensuring that as many credit unions as possible can share in its full benefits,” said Envisant President Libby Calderone.

Envisant’s sponsorship will cover the costs of the standard level of participation for eligible Illinois credit unions. For credit unions who have already signed up for the standard participation plan, Envisant will cover the additional cost to upgrade to the Premium plan level.