CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Broadview Federal Credit Union donating $10,000 after Bills' playoff run
Community Service

Broadview Federal Credit Union donating $10,000 after Bills' playoff run

New York credit union donates to FeedMore WNY for every Buffalo point.

January 30, 2023
Brock Fritz
No Comments
2023_01_Bills-donation

As long as the Buffalo Bills were in the playoffs, Broadview Federal Credit Union had something on the line.

The Bills' two-week playoff run led the $8 billion asset credit union in Albany, N.Y., to donate $10,000 to FeedMore WNY, a nonprofit organization that feeds homebound individuals and supports people in need.

“Fighting hunger remains a top priority for Broadview, and there’s no better way to do it than by supporting FeedMore WNY and jumping on the Buffalo Bills bandwagon,” Broadview CEO Michael Castellana says. “Of course, no matter who wins the game, the real winners are the individuals in need who receive fresh, healthy food and access to meals.”

The donation started when Broadview pledged to donate $125 for every point the Bills scored in the AFC wild-card round. Therefore, the credit union was scheduled to donate $4,250 after the Bills' 34-31 win on Jan. 15.

Broadview upped the ante in the divisional round, donating $250 per point in Buffalo's 27-10 loss to the Cincinnati Bengals on Jan. 22. While the two-week point total equaled a donation of $6,750, Broadview rounded its donation up to $10,000.

“FeedMore WNY is deeply grateful for the continued support of our partners at Broadview Federal Credit Union,” FeedMore Executive Vice President of External Affairs Lisa Woodring says. “This donation will allow us to provide nutritious food to children, families, and other adults facing food insecurity.”

FeedMore WNY provides support through nearly 300 pantries, soup kitchens, emergency shelters, and other hunger-relief agencies throughout Erie, Niagara, Cattaraugus, and Chautauqua counties.

"Through Broadview's donation and the incredible effort of people at FeedMore WNY, more people will have access to much needed food, and that's a big victory in the fight against hunger," Castellana says.

It was the third year of Broadview's Bills-related donation. However, it was the first year under the Broadview banner, as the credit union was created when SEFCU and CAP COM merged last year. SEFCU donated $15,000 and $20,000 to FeedMore in 2020 and 2021, respectively, making the total three-year donation $45,000.

KEYWORDS community service member engagement

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • Nussle: Broad classification of ‘junk fees’ in SOTU will hurt consumers

  • ‘Distinctly and uniquely me’

  • Auto lending report shows significant credit union member savings

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us