Consumers’ definition of trust has become focused on capability and the ability of a financial institution to provide members the digital tools they need to manage their daily financial lives.
According to recent research, 78% of credit union members say they don’t trust their credit union to provide such digital tools, says Carrie Stapp, vice president of integrated product marketing and commercialization at CO-OP Solutions.
In this interview with Managing Editor Jennifer Plager, Stapp discusses CO-OP Solutions’ market research on consumer behavior, the way consumers move money, and the role fintechs play in members’ finances. She also previews what 2023 market research will focus on.
Listen to Stapp's conversation with Credit Union Magazine Managing Editor Jennifer Plager here.
Credit Union Magazine’s Fall 2023 issue examines how artificial intelligence is shaping marketing, strategies to improve cyber hygiene and overall cybersecurity, the need to employ risk management to address inflation and its impacts, new approaches to board recruiting, and NCUA’s top supervisory priorities.
