FOR IMMEDIATE RELEASE
March 21, 2023
equipifi Wins Best of Show at CUNA GAC
equipifi, a fintech company enabling credit unions with buy now, pay later (BNPL) offers for purchases made on debit cards, was awarded with the Credit Union National Association (CUNA) Technology Council’s Best of Show Award at the 2023 CUNA Governmental Affairs Conference (GAC).
“equipifi gives credit union members the ability to better manage their finances at a time when inflation is making it harder than ever to make ends meet. equipifi allows members to make purchases and then choose how they want to spread out large repayments on their terms. It provides members flexibility as an alternative to high interest credit cards or pay day lenders during tough economic times,” said Jim Phillips, EVP/Chief Information Officer, SchoolsFirst Federal Credit Union, and CUNA Technology Council Executive Committee and Conference Committee Chair.
“For financial institutions, the solution is fully integrated into the credit union core, online and mobile applications and allows institutions the ability to customize eligibility requirements, marketing messages and offers. Creative payment products can drive adoption, increase engagement and improve the user experience,” he added.
When a purchase is made, equipifi’s integration with the credit union’s banking core accesses their account and debit card transaction information. equipifi’s decision engine uses the credit union’s eligibility parameters to automatically send BNPL offers through their digital banking platform. In this same app, the cardholder can view and agree to the payment plan in seconds and have cash deposited by their bank back into their checking account.
“We are honored to be selected ‘Best of Show’ by CUNA Councils, and to be acknowledged by some of the most influential and innovative credit unions represented on the judging panel. By enabling split payments on the debit card, equipifi helps credit unions drive the deposits, usage, and member engagement needed to stay top of wallet,” said Bryce Deeney, co-founder and CEO.
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 130 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.
About CUNA Technology Council:
The CUNA Technology Council is a member-led community of credit union professionals dedicated to providing the highest level of networking, professional development and advocacy to its members. The CUNA Technology Council is one of eight CUNA Councils, a network of more than 8,000 credit union professionals. For more information, visit www.cunacouncils.org.
equipifi is a fintech SaaS powering banks and credit unions with split payment capabilities on their existing debit cards. This is a white label Buy Now, Pay Later (BNPL) solution for financial institutions that aligns with consumer purchase habits, payment preferences, and financial goals. The equipifi platform seamlessly integrates with financial institutions to deepen customer engagement, grow market share, increase revenue, and provide a single place to view, accept, and manage BNPL plans on their existing banking app. For more information, please visit www.equipifi.com.