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Home » ICYMI: 2023 CUNA MBD Council Conference
Marketing Operations

ICYMI: 2023 CUNA MBD Council Conference

Catch up on everything credit union professionals had to say in Orlando.

April 5, 2023
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CUNA Marketing & Business Development Council Conference attendees close out the event with a sample of Fishers Island Lemonade on March 29 in Orlando. (Photo by epnac.com)

Credit union marketing and business development professionals spent the last week of March in Orlando for the 2023 CUNA Marketing & Business Development Council Conference. While there, attendees discussed everything going on in the industry, including new-age collegiate marketing, fintech partnerships, and technological advancements.

Every article and video can be found on news.cuna.org and on CUNA News’ YouTube page. For a quick summary, here are the highlights of our coverage from March 26-29 in Orlando:

Articles

  • Former marketers who have become CEOs shared how they rose to their current role, and gave current credit union professionals tips on following a similar path, including being “brave and confident.”
  • Community Financial Credit Union President/CEO Tansley Stearns and SavvyMoney Senior Vice President of Sales & Partnerships Chris Fraenza discussed how credit unions can choose the right fintech partner.
  • A panel of college sponsorship professionals dove deep into the new collegiate athletics marketing landscape, and how credit unions can utilize the power of NIL, athletes, and fans.
  • On Tap Credit Union’s Janelle Herrera and Infusion Marketing Group’s Rick Claypoole discussed the importance of turning clicks into tangible results.
  • A panel of credit union leaders examined the need for credit unions to highlight financial well-being for all and the people side of the movement.
  • BECU’s Kristin Llewelyn said business development is about the leads, suggesting credit unions focus their energy “on partners that want this to be mutually beneficial.”
  • EmpowerFi’s Hilary Reed and Kelly Hellickson teamed up with Faraday’s Andy Rossmeissl to give credit unions eight steps for putting their personas into action.
  • Diamond Award winners shared the secrets to their successful campaigns.
  • Public Service Credit Union Marketing Manager Nadine Hohnke went over how credit unions can combine human and artificial intelligence to put a face on their AI.
  • Push Button Creative Audio Founder/Partner Yeosh Bendayan, The Sampson House CEO/Creative Director Valerie Simpson, and Voyage Federal Credit Union Marketing Manager Tiffany Mutchler gave a step-by-step outline on how to start a podcast.
  • Meow Wolf co-founder Vince Kadlubek discussed “creativity, art, and the imagination” while welcoming the audience to the transformation economy.
  • Fishers Island Lemonade Chief Operating Officer Dave Mevoli relayed the importance of storytelling and creating a brand—no matter the industry.

Video interviews

  • Meow Wolf co-founder Vince Kadlubek on harnessing your imagination.
  • Financial Partners Credit Union’s Nader Moghaddam and Royce Ngiam on their takeaways from the conference and what they’ve learned from their involvement with CUNA Councils.
  • A panel of credit union CEOs on the leadership lessons they learned while rising up through the industry.
  • Credit union leaders on why credit unions must showcase their ability to solve consumers’ problems and improve members’ financial well-being.
  • On Tap Credit Union’s Janelle Herrera on digital marketing that drives tangible results and account openings.
  • BECU’s Kristin Llewelyn on how business development has evolved, and how it will continue evolving.
  • Collegiate athletics professionals on marketing opportunities and what makes credit unions and colleges natural partners.
  • Public Service Credit Union Marketing Manager Nadine Hohnke on how the Romulus, Mich., credit union uses artificial intelligence.
  • EmpowerFi’s Hilary Reed on the role of machine learning and artificial intelligence in marketing personalization.
  • Push Button Creative Audio Founder/Partner Yeosh Bendayan, The Sampson House CEO/Creative Director Valerie Simpson, and Voyage Federal Credit Union Marketing Manager Tiffany Mutchler on starting a credit union podcast.

KEYWORDS #MBDCouncil Conference business development growth marketing member engagement social media

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