Diamond Award winners honored at CUNA Marketing & Business Development Council Conference
April 10, 2023
SAFE Federal Credit Union Vice President of Marketing Bruce Copeland accepts the Diamond Best of Show Award. (Photo Credit by EPNAC)
SAFE Federal Credit Union was awarded the Diamond Best of Show Award – the highest honor in the CUNA Marketing & Business Development Council’s Diamond Awards competition – during the CUNA Marketing & Business Development Council Conference, March 26-29.
The winners and their accomplishments will be featured in an upcoming issue of Credit Union Magazine.
The Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to video and radio commercials to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication, and results.
This year’s Diamond Awards competition received 1,246 entries – 91 credit unions won Category’s Best Awards and 244 won Diamond Awards. In total, 159 credit unions received awards.
“The Diamond Awards showcase the best of the best in credit union marketing and business development initiatives,” said Marella Nardotti, Diamond Awards chair and chief marketing officer at NextMark Credit Union. “They recognize innovation and creativity, while tying in impact on organizational profitability, growth, and brand awareness.”
This year’s top award winners are listed below.
Best of Show
SAFE Federal Credit Union, Sumter, S.C., for their entry in the Financial Education category titled, “SAFE Cents Financial Education Initiative”
Best Use of Humor
Notre Dame Federal Credit Union, Notre Dame, Ind., for their entry titled, “Are You a Loan?”
Carat - for the Greatest Impact
MY Credit Union – Minnesota, Bloomington, Minn., for their entry titled, “1st Annual "Fall Classic" Charity Cornhole Invitational Tournament Benefiting Minnesota Veterans”
Clarity - for the Most Sentimental
MY Credit Union – Minnesota, Bloomington, Minn., for their entry titled, “1st Annual "Fall Classic" Charity Cornhole Invitational Tournament Benefiting Minnesota Veterans”
Color – for Brilliant Use of Art TRUE Community Credit Union, Jackson, Mich., for their entry titled, “Digital Refresh – Upgrade to Digital Banking Platform”
Cut – for the Most Edgy
TAPCO Credit Union, Tacoma, Wash., for their entry titled, “Big Deck Envy”
The 2024 Diamond Awards will be held at the 2024 CUNA Marketing & Business Development Council Conference, in which entries from 2023 will be judged.
Credit Union Magazine’s Summer 2023 issue highlights the lending outlook for the rest of the year, how credit unions leverage fintech companies to boost digital lending, the power of lending partnerships, common Bank Secrecy Act violations, and the shift board members must make when becoming chair.
