The Cooperative Credit Union Association’s (CCUA) We CU Care program officially launched their debut campaign supporting the American Red Cross, bringing credit unions together to make a difference in the lives of those affected by disasters.

Credit unions across the CCUA’s service area in Delaware, Massachusetts, New Hampshire, and Rhode Island are asked to join the association and their peers by committing to a pledge. Over $20,000 of matching funds have already been pledged from Central One Federal Credit Union, Northeast Credit Union, MIT Federal Credit Union, St. Jean’s Credit Union, and the CCUA.

All funds pledged will be used to match donations made through the We CU Care version of the member engagement platform, NetGiver.

In the last year, the Red Cross, responded to over 1,100 home fires in the CCUA’s footprint, and provided more than 4,100 meals and snacks to disaster-impacted residents.  With the We CU Care NetGiver platform, 100% of every member donation goes directly to the Red Cross so they can continue providing vital relief and assistance in times of crises.

“We CU Care is a gift to our credit unions, and their members. We know that there is power in our industry to support community philanthropy, and that’s what makes credit unions stronger—living out a core mission,” said Melissa Pomeroy, CCUA Chief Revenue Officer. “This is just the first league wide We CU Care initiative, and we’re honored to partner with an organization like the Red Cross.”

Credit union pledges demonstrate the commitment to supporting disaster relief efforts through the Red Cross. We CU Care matches contributions with the generous pledges by CCUA credit unions, doubling each dollar donated.

"CCUA and its constituent members are embracing a profound responsibility to uplift and support our communities. With the launch of the We CU Care campaign, in partnership with the American Red Cross, they exemplify the true essence of leadership—uniting credit unions to extend a helping hand to those in need,” said Miriam Ackerman, co-founder of NetGiver.  “Through the CCUA’s commitment, they’re demonstrating that fostering a culture of compassion makes a lasting impact. NetGiver applauds the CCUA for helping their credit unions forge a stronger relationship with members and the community."

The pledge period ends on June 16th where credit union members will begin submitting individual donations though We CU Care and NetGiver.  We CU Care and the Red Cross are providing participating credit unions with communication assets and are available to assist throughout the initiative.  

The campaign ends July 31. For more details or to make a credit union pledge visit: https://connect.ccua.org/wecucarepledge.