As director of the Small Business Development Center at the University of Wisconsin, Michelle Somes-Booher specializes in taking ideas and turning them into positive business outcomes.
In this interview, Somes-Booher shares insight from her session at CUNA Management School on intrapreneurship—leading organizations through change with an innovation mindset.
As Somes-Booher says in this interview, innovation is much easier if organizations have the right tools in place. Using those tools, Somes-Booher guided third-year CMS students through the process of innovating internally, including creating their own value proposition and identifying target audiences.
Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
