If you want innovation, organizations often turn to brainstorming sessions. Unfortunately, most brainstorming sessions don’t work, according to the Idea Champions blog.
It’s not because brainstorming, as a process, doesn’t work—it’s because companies usually do a poor job conducting brainstorming sessions.
For example, consider these 10 most common reasons why brainstorming sessions fizzle:
So if that sounds like your credit union’s brainstorming session, how can you turn things around? The Idea Champions blog offers these tips:
THINK About It—and Win!
What’s your idea on how to grow the credit union movement?
Share it and you might win the Co-op Financial Services’ inaugural THINK Prize, worth $10,000.
The contest proceeds in three rounds. The first round is a questionnaire that asks you to describe your idea and how it:
• Benefitscredit unions;
• Exemplifiescredit union values; and
• Willpropelthe credit union movement forward.
If you make it to the second round, get ready to develop a business plan for your idea. And if you’re one of the three third-round finalists, you’ll present your idea at the Co-op Financial Services THINK 2011 Conference in May 2011 in Anaheim, Calif.
Conference attendees, online viewers, and a panel of experts from Co-op Financial Services and the Filene Research Institute will determine the winner.
The first-round deadline is Oct. 15.