What vendors offer
Vendors support credit union gift card offerings in a variety of ways. The Members Group offers two main products:
1. A turnkey program that includes generic card designs, packaging, point-of-sale materials, and Web applications.
2. A customized materials package that allows card designs to match credit union branding and colors. It costs more because production takes longer and is more involved.
The Members Group offers add-on features to make gift card purchases more enticing. “We’ve designed a passport-sized ‘book’ to put a card in. The book has a pocket for the card, a purchases register, and a list of frequently asked questions. Because the giver can wrap and decorate the book, it has the look and heft of a more conventional gift rather than the lightweight look of a simple envelope.”
CPI operates a printing plant in Didier, Ind., specifically built to support credit unions and similar markets. It specializes in small runs, typically from 5,000 to 25,000 (although it can go smaller or much larger) as well as runs involving multiple versions and card design specialties, Dwyer explains.
At the preprint stage, the company offers Card Designer—a Web-based software that allows credit unions to create and store their own card designs, and then order a printing run at will.
Next: Card design