Your credit union’s social media presence likely expands to employees’ personal pages. But being off-duty doesn’t give staff carte blanche to post anything they want about the credit union or those affiliated with it.
That’s why credit unions should define acceptable off-duty use of social media platforms, says Joni Lovingood, senior consultant, risk management, for CUNA Mutual Group. She offers three pointers:
An effective disclaimer could read, “The following comments are my own. They’re not made on behalf of the credit union and are not intended to represent the credit union’s positions, strategies, or opinions.”
Other advice Lovingood offers: